Blog

Field notes from the metric dock

Essays on Product-Led Growth Analytics — activation honesty, cohort discipline, and expansion signals.

Leadership meeting with charts

Activation metrics that survive board reviews

Stop presenting trial theater. Frame activation as a completed job with owners and exclusions.

 Printed colorful charts

Cohort charts without vanity spikes

Filters and window choices that keep marketing spikes from rewriting retention history.

 Bangkok city street at dusk

Instrumentation habits from Bangkok PLG teams

Patterns we see in Sukhumvit-adjacent product orgs that keep event taxonomies alive.

 Team brainstorming around a whiteboard

Freemium funnels and expansion signals

Separating seat growth from depth growth before finance merges them into one victory lap.