Discipline deep-dive
Product-Led Growth Analytics
The craft of measuring how product experiences create acquisition, activation, retention, and expansion — without confusing marketing theater for product truth.
What we mean by PLG analytics
Product-Led Growth Analytics is the practice of instrumenting product moments, defining activation as completed jobs, reading retention by cohort honesty, and spotting expansion signals before finance does.
Vector Dockcore teaches this as shared language between PMs and analysts — not as a single dashboard template.
Signals we prioritize
- Time-to-first-value events with clear owners
- Retention slices immune to campaign spikes
- Expansion cues tied to usage depth, not logo count
- Narrative packs leadership can stress-test
How Vector Dockcore teaches it
Taxonomy first
Event names that survive rebrands.
Event names that survive rebrands.
Contracts second
Activation written as a job, not a click.
Activation written as a job, not a click.
Cohorts third
Curves that refuse vanity smoothing.
Curves that refuse vanity smoothing.
Expansion last
Signals with owners and alerts.
Signals with owners and alerts.